David Ogilvy – founded the New York-based ad agency Hewitt, Ogilvy, Benson & Mather (which became Ogilvy & Mather Worldwide).
He had never written an advertisement in his life – three years later, he became the most famous copywriter in the world.
Thirty-three years after starting the agency, he sent a letter to one of his partners: Will Any Agency Hire, This Man?
- A 38-year-old who was unemployed,
- Having dropped out of college,
- Ogilvy’s CV at 38 – he was a cook, a salesman, and a farmer – became one of the best in the world in his profession.
He knew nothing about marketing and had never written any copy – yet he built the tenth biggest agency in the world.
- Elected to the US Advertising Hall of Fame,
- France’s – Order of Arts and Letters,
David died in the late 1970s – before social media advertising.
Today paid social media is increasingly expensive and harder to track – which is why there is such interest in organic social media – it is unlimited and free post on every social media platform – which get results.
Personalised gift company www.Sugarwish.com based in Colorado, USA, is rethinking its social media strategy – as the traditional staples of Facebook and Instagram – underperform.
Stephanie Preston, Vice President of Marketing at Sugarwish –
- When we look at the results on social channels from a paid standpoint, we don’t see positive financial results,
- We’re no longer gaining traction with the audiences we’re going after,
- Paid ads on Facebook, Instagram and Twitter weren’t driving the email and account signups needed for customer retention,
- Last year, Sugarwish spent $1.4 million on Facebook and Instagram.
- So far this year, the DTC company has spent just $501,000,
Sugarwishs social media was
- Email marketing and other paid media efforts,
- Now, earned media, organic social, content creation and Google search,
As paid social media continues to be pay-to-play, brands will need to spend more to reach their target audiences.
Avery Mencher, a project manager and account associate at creative agency Something Different, said many brands see “the juice isn’t worth the squeeze” when it comes to social media paid ads.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention
- More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
