We each spend a lot of time-consuming digital content – the average daily time spent consuming content in 2020 was 6 hours and 59 minutes.
How do you break through and capture
- more attention and engagement to influence and sell more?
The answers are – Niche, Consistency, and Publish -multiple social media channels.
- Consistent, well-researched and well-written content always wins.
- Writing to a clearly defined niche(s) – outperforms.
Most businesses are on social media with an active blog and even a target market in mind – the problem is low lead generation and engagement. These businesses add to the noise – but can’t rise above the noise of their market – destined to be largely invisible and irrelevant.
Want to rise above the noise of your market?
Know the answers to
- Which social media channels?
- Which formats – video or written?
- What times of the day are the best times to post?
- What volumes of daily posts – to be seen and heard more – to rise above the noise of the market?
- What types of content and topics to cover?
- What target market(s)
- How to write articles that engage and resonate?
Do you pass the Google test? – if you want high-ranking content – answer – yes – to all of these questions
- Does the content provide original information, reporting, research, or analysis?
- Does it provide a substantial, complete, or comprehensive description of the topic?
- Does the content provide insightful analysis or interesting information that is beyond obvious?
Technology and Research
Content research is a key differentiator – it is impossible to pass the Google test without research.
Technology can answer and speed up the capture of insights to write articles people want to read – but research is the foundation.
In a recent discussion with a marketing team – the boss loves to talk and write. My question – how does the content perform? – their response – is poorly, and the results are consistently getting worse. The days of rattling off whatever is on your mind – are long gone.
The aim is to be top of your target markets, minds,
and at the top of Google searches.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
ACCELERATE DELIVERS MORE – 100x more organic ATTENTION + ENGAGEMENT – FASTER to Influence and Sell more.
Without
- paid advertising,
- lots of content generation,
- and without doing a lot of outreach #socialselling,
Get our quick-video case study of how we delivered 500x more attention in under 120 days – with real buyers.
ACCELERATE – provides a monthly subscription social media publishing + strategy service.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
