We are witnessing the rapid decline of one of the powerhouses of digital marketing – Facebook, Instagram and Whatsapp – Meta.
If your business relies on Facebook group marketing – be worried.
Once a dominant monopoly – now blamed for Trumps and Brexit wins in favour of Russia, failing racial minorities, fanning a myriad of societal issues and delivering an endless amount of disinformation and misinformation worldwide – Facebook is on the slide and out of favour with legislators across the world.
Consider the following
- This year, it lost $800 billion of its market capitalisation – a 70% fall from its peak.
- Reality Labs, Facebook’s metaverse, has losses of $4.5 billion in 2019, $6.62 billion in 2020, and $10.19 billion in 2021 = $21 billion.
- Plus another $9.4 billion in losses for the last three quarters, operating losses of $31 billion.
- Meta relies on people liking having a heavy computer strapped to their faces.
Facebook’s core advertising business has lost significant growth – many governments, with new legislation, strict privacy and competition laws, along with Apple’s IOS privacy changes, have ripped growth from Meta.
Facebook’s inability now to harvest personal data to target users— costs a lot.
Over the past four quarters, Facebook’s ad revenue has dropped.
- $33.67 billion (Q4′ 21),
- $26.998 billion (Q1 ’22),
- $28.152 billion (Q2 ’22),
- $27.2 billion (Q3 ’22),
Facebook’s revenue is declining – its costs and expenses are surging, its operating margin is declining rapidly – and there is little hope for a short-term fix.
Facebook’s core business is weaker in the markets than at any point. Advertisers see rising costs and less accuracy of targeting. Users experience organic posts strangled in favour of paid advertising.
Diversification may be an intelligent strategy if Meta is vital to your marketing dollars. One hundred years ago, the Titanic was said to be unsinkable – it never completed its maiden voyage. Meta is a corporate giant – even giants can fail.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 170 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
