Recession, Recession Recession – is it here or coming soon?
Meta and Google’s growth rate has slowed for the first time in history.
But global advertising agencies say the opposite – no overall slowdown in advertising.
So what’s going on?
- Tiktok is winning enormous attention and engagement, and market share at the expense of Facebook,
- The ongoing fallout from Apple’s privacy moves is also impacting Google and Meta- Facebook, Instagram and Whatsapp – reducing revenues.
- An overall slowdown in gaming with the end of the pandemic,
- Buyer acquisition spending is splintering partly to Amazon advertising (up 25%) and retail media offshoots Walmart, Target and many others – reducing Google and Facebook revenues.
Youtube Star capital raising – $150 million this year with an income of $54 million.
MrBeast, (real name Jimmy Donaldson, 24), the YouTube star turned entrepreneur, is looking to raise around $150 million for his business at a roughly $1.5 billion valuation, according to well-placed market sources.
The funding would help MrBeast — quickly expand his video empire into new markets – restaurants, consumer goods and merchandise.
Mr Beast has
- 107 million YouTube subscribers, and MrBeast’s primary channel is the fifth most-subscribed channel globally.
- His viral internet stunts and challenges, combined with his commitment to testing and iterating each video and thumbnail, have helped the 24-year-old create one of the most successful YouTube channels in the world – ever.
- MrBeast began posting YouTube videos when he was 14. Forbes now estimates that MrBeast makes more than $54 million per year.
MrBeasts YouTube empire also includes
- Beast Reacts (19.8 million followers), MrBeast Gaming (29.1 million followers), and MrBeast Shorts (16.2 million followers).
- In 2020, MrBeast launched a food delivery business called MrBeast Burger, which delivers in more than 1,000 locations across the U.S., Canada, and the U.K.
- From online to physical – last month, he opened his first physical restaurant for MrBeast Burger in New Jersey, drawing thousands of visitors to the location on opening day.
- In January 2022, MrBeast debuted his snacks business, Feastables, which made over $10 million in its first few months of operations.
Is there a strategy? Night Media, the talent management company that manages MrBeast, has helped launch consumer ventures under MrBeast’s brand. Some of his businesses have taken on different investments.
- Feastables raised $5 million in January at a $50 million valuation; it is more profitable than MrBeast Burger,
- MrBeast Burger is a much larger business than Feastables; MrBeast Burger tweeted in July that MrBeast Burger – “has shared over $100 million in revenue with restaurants across America.”
- MrBeast other income is from significant advertising revenue from his YouTube channels, which he says he uses to reinvest in new content,
- Many of MrBeast’s most viral videos centre around elaborate philanthropic stunts and giveaways.
Helicopter viewpoint: YouTube stars are in demand – their ability to develop and keep the attention and engagement of their cult-like followings and loyal fans is precious in a world where every eight seconds matters.
Others are making it.
- Candle Media paid $3 billion in cash and stock for Moonbug Entertainment, the company behind the viral kid’s channel, CoComelon.
- Night Media raised $100 million from The Chernin Group earlier this year for a new growth equity company called Night Capital that aims to link content creators to consumer businesses.
For some businesses, it is raining money, money, money – are you meeting your buyers where they are?
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It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
