Want to influence and sell more?
Your checklist
1) McKinsey: The more communication channels your business deploys, – the bigger the market share gains.
To sell more today – is now a fifteen plus-channel world.
These include
- email, in-person, phone, and website,
- procurement Dep’t, app, e-procurement portal,
- video conference, webchat, and google search.
- the top five social media – Linkedln, Facebook, Instagram, Twitter and YouTube. (your prospective new buyers are not exclusively on one channel)
McKinsey: is adamant – There are no exceptions. All B2B customers prefer omnichannel (multi-channel) no matter their industry, country, size, or customer relationship stage.
2) B2B is now DTC is now B2C – regardless of your business type
- Real estate
- Professional services
- Distribution
- Retail
- E-commerce
- Coaches, authors
- Education
- Financial
3) After price, the biggest issue is TRUST. Why should I change? Do I TRUST your business more than any of your competitors? Regardless of country, age, gender, income, or education – TRUST is a critical differentiator for potential new customers, buyers, and clients.
4) WHY: can your team coherently explain why your ideal buyers should only buy from your business rather than any of its competitors?
5) Can your team tell a bigger story than just your products and services that place your ideal buyers at the centre – as the hero in their journey – to solve their needs?
That differentiates and repositions your business as the go-to leader in your industry? ( Strategic Narrative)
6) Tell your elevator pitch in a couple of sentences – that wow your buyers? (strategic pitch)
7) Is your strategy built from the insights and learnings from the top 1% of your industry’s best performers from multiple countries – Australia, the UK, Canada, USA to name just a few. Reducing your business’s risks, and bias and increasing the speed to deliver more growth?
8) Do you have a regular global evidence-based innovation report – to ensure innovation is built into your business to grow future profitability and total shareholder returns?
9) Do you know your share of voice on social media? Awareness of your business is directly linked to the number of posts each day. Do you know the quantity gaps between your business and your competitors? ( our Unlock report is free)
10) Are you deploying powerful mobility marketing? Now you can win your competitor’s customers, buyers, and patients in real-time as they enter their buildings. Allowing your business to communicate your pitch to your competitor’s customers in near-real-time. Virtually no marketing waste.
Results
These ten steps represent the world’s best practices. Millions, of businesses that have grown from garages to billion-dollar valuations – have applied all of these steps – around the same time. The list includes Apple, Salesforce, Zuora, Allbirds and millions more.
Let’s check this list from a practical viewpoint by reversing each step.
Would your business benefit by being
- less trusted?
- cannot tell prospective buyers a coherent story about why they should only buy from your business?
- be invisible on social media – their share of voice is so low that they are invisible
- are on only a few channels – just phone, email and office.
It’s time to join the Social Selling Economy.
Every industry is changing: it’s a global phenomenon.
The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster.
Social Influencing and Selling (#socialselling) – is where your ideal potential buyers walk towards your business rather than your business chasing them.
It is ethical selling – Pro-tip – if your growth strategy relies on hounding and chasing, sequenced repetitions, and an over-reliance on paid visual advertising, persuasion rather participation now, none of these steps work – the ROI has gone.
ACCELERATE provides a monthly subscription social media publishing + strategy service for the implementation, optimisation and reporting ensuring success for businesses to launch and manage their social influence and selling – as either outsourced or support service provider.
- Accelerates applications – automate recurring social media content generation, editing, publishing, engagement with targeted communities, benchmarking, performance analysis and reporting.
- Accelerate sources, edits, research-driven, content from local and global sources to deliver thought leadership, industry news and topical content for your business’s strategic purposes.
- Accelerate provides both strategy, and execution and saves businesses on average hundreds of hours a month.
- No lock-in contracts.
We do everything or just a little – you choose.
Check our accelerateyourbusiness.today for pricing and services.
Increasing your share of voice and engagement – maximises influence, revenue and market dominance.
The average results are
- 2x more organic posts,
- Save hundreds of hours a month
- 144x more engagement in the first 120 days
- 3x faster sales cycles,
- 2x lift in conversions
- typically 1/2 the price of our competitors.
- 5x ROI: every dollar invested in social selling returns $5 on average – global survey 47,000 SDRs
All for one low monthly price (choose the subscription to fit your budget – we can specially tailor one for your needs) all subscriptions include monthly strategy sessions.
Visit accelerateyourbusiness.today for pricing and more information.
Our price guarantee
If you find a professional competitor’s, lower price (including GST) for the same number of posts + services, we will beat it by 15%.
Our performance guarantee
We guarantee to deliver 100% of your subscription package every month. If not – we work and achieve the results at no cost.
See immediate results.
If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please share it with a friend who might also benefit from it.
Thanks for reading,
David
