Be smart – Be prepared – a recession for the next year or two is highly likely.
Double down now on building better growth loops, improving lead generation and building a best-in-class approach to new revenue growth.
Technology company retrenchments so far this year are sober reading,
- Twitter: 50%
- Cameo: 25%
- Robinhood: 23%
- Intel: 20%
- Snapchat: 20%
- Coinbase: 18%
- Opendoor: 18%
- Stripe: 14%
- Lyft: 13%
- Shopify: 10%
The following is a social media improvement checklist.
Social media channels and proven social selling methodologies are fertile ground for brand promotion and large-scale lead generation.
Fewer startups and small and medium businesses use social media listening tools.
What is a social listening tool, and why do you need it?
Social media listening tools are digital solutions used for
- tracking multiple brand (competitors) metrics on social media in real-time,
- they measure across all or many social media platforms – brand mentions, followers’ engagement, buyer attitude to a brand or a product, target audience segmentation and many others,
- they measure the success of your marketing campaigns on social media,
- track activities and marketing campaigns of your competitors,
- find new social media marketing strategies,
- find top influencers in your business vertical on each social media platform,
- explains how to improve your product or marketing campaigns,
- measures brand reputation – especially during a crisis,
- identifies how to improve your SEO performance on your website
- know the latest trends in your business vertical and niche,
Of course, the adage – hand a person a toolbox doesn’t mean they can hammer in a nail … More data, analysis, and time invested can lead to procrastination and no new insights.
Business leaders – where to focus your time
Start with Historical data.
- Viewing data by history – understanding the trends is vital,
- Track your content performance and measure your campaign results,
- View the demographics of your audience. Are there gaps and opportunities compared to your competitors?
- View your and your competitor’s followers – are there unexplainable differences? Understand why?
- Measure your market share – social media is called share of voice – it is a compound measure that shows how much of your brand’s market share – is compared to your competitors.
Go deeper on – attention and engagement reporting.
Capturing your ideal buyer’s attention (tip: critical to know first who your ideal buyers are) is the key. Once you have buyer attention at scale, you can improve engagement in real-time campaigns – within hours, you can see if there is a success. Then pivot, test and run continuous improvement each day.
Social selling opportunities
We now live in a Social Selling economy. Every industry is changing: it’s a global phenomenon.
Social Influencing and Selling (#socialselling) – this is where your ideal potential buyers walk towards your business rather than your business chasing them.
It starts with improving your ideal
- Buyers attention,
- engagement,
- Influence and sell more,
An investment in Social Selling returns, on average, five dollars for every dollar invested. That results from a survey of 47,000 Sales Reps across 200 businesses – across multiple countries.
