“The reports of my death are greatly exaggerated. “said Mark Twain.
Is talk of social media’s death greatly exaggerated?
- Facebook sacked 11,000 staff this week,
- Twitter may go bankrupt, sacked half its staff – now wants them back,
- TikTok may be a Chinese CCP – spy agency program,
- Facebook’s metaverse fantasy spendathon is coming to an end,
- Linkedln is now the new Facebook,
- Flickr and Tumblr seemed to arrive and leave the party early,
- Myspace – arrived and died,
Traditional media (old media), TV, Radio, and Newspapers can’t believe their luck – hopes for a return to the good old days may soon arrive again.
Social media has washed up on this unexpected shore; special interest groups hope it remains shipwrecked – they are ready to feed off the rotting carcass.
It all began about twenty years ago people began to build and manage digital relationships – everywhere across the world.
What started as organising birthday parties multiplied into commercial broadcast channels. All at once, billions could connect for free with celebrities, decision-makers, politicians, and tastemakers. A business model grew up.
We connected and traded up to publishing content for commercial goals – influence and sell more.
Social media provides untold opportunities mixed with wild moments.
Brexit and Trump were not possible without social media, and, in particular, Facebook – Foreign countries (Russia) found they could provoke widespread societal chaos without lifting a gun.
- The social media formula of more attention and engagement and data-driven advertising profits created the attention-driven content economy.
- Then the influencer economy distributes marketing messages or product sponsorships using their posts.
- Polarising, offensive, hate, and fraudulent information were politically optimised. By the time the platforms, the public and politicians realised, the public revolt had begun – new privacy laws to control and stop future abuses resulted.
Billions of people have come to rely on social media platforms for news, community, conversation, or knowledge – to know what is happening that traditional media will not or cannot write.
It remains an enormous business model for many players – so if one or more current brands come or go – what remains or replaces them will be the next and likely better iteration.
It is impossible to remove social media channels – billions of people will not allow it.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 170 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. If this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
