Know the missing business steps to faster growth today – your checklist.
All businesses want to influence and sell more. What is missing are the many (missing for many) steps to faster growth.
These missing steps are the knowledge gaps your potential buyers have – what, why, and how, that differentiate your business from your competitors.
Basic rules – business personality.
- How your business thinks, acts and communicates must be different to your competitors and of value to your ideal buyers,
- Your business needs to connect with your ideal buyers – who find it attractive and exciting and want to learn more,
What would the answers to the following be if your business was a digital person?
- Whom would it follow on social media?
- What kind of exercise would it do? (Gym, outdoor, fitness classes?)
- What type of coffee?
- What style of clothing would it wear to the office?
- What foods does it like and not?
- What is an ideal Friday and Saturday night?
- What is its view on adversity and diversity?
- How does it recharge and rejuvenate?
The reason for this question-and-answer format is to establish clarity about the business’s personality in all stakeholder’s minds – that, along with many other steps, differentiates the business.
Your potential new buyers can quickly sniff a commodity, barren, soulless business – that is not where you want to be – growth is challenging to achieve.
Your brand needs to connect with people at a human level – the alternative is higher acquisition costs and slower growth.
The above steps will provide a range of agreed personality traits that unifies content generation, landing pages, websites – all communications.
The following is a checklist to review your current capabilities,
Reporting
- Do you have one source of truth?
- Multiple reports can provide multiple different answers to the same questions.
Technology
- Do you have the right technologies that make revenue and margin growth easier?
- Technology providers seem to change every week – it’s a fast-moving space – are you keeping up?
Creatives
- Are you testing the effectiveness of your content – videos, animations, headlines, and advertising copy?
Audiences
- How are you effectively building first-party data?
- Are you over-reliant on paid social campaigns – a change in algorithms?
Potential buyer segmentation
- Landing pages built and tested for performance for each channel and buyer audience?
- Have you tested your landing pages on their effectiveness in educating potential buyers?
- Have you applied – Conversion rate optimization across your website(s) and landing pages?
The aim of the points above is to lift conversions and revenue of your Landing pages and websites — even small lifts in conversions have a significant positive impact on profitability and revenue.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 170 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
