How a $120 purchase gained hundreds of thousands of dollars of goodwill.

How a $120 purchase gained hundreds of thousands of dollars of goodwill.

The core of new revenue growth begins with organic ( free posts) on social media platforms – they are the TV broadcasting networks of the 21st century.

Like TV broadcasting, the best-performing businesses deliver surprise and delight (attention and engagement), invest in great buyer experiences, and consistently put the buyer first.

Everyone wants to know how to achieve this without spending too much.

In creating great customer experiences, the #1 commandment is “break the script” and do the unexpected.

One way is for founders and smaller customer experience teams to take 30 minutes a day to authentically engage with their buyers and community.

On Linkedin this week, an Allbirds customer posted how they ordered a pair of $120 shoes – take a peek here.
Their dog eats the shoes on the day of arrival.
Allbirds steps up and allows the customer to return shoes.
The story goes viral.
Allbirds earned media value is likely in the hundreds of thousands of dollars from this viral post.
The customer wins – new shoes, and Allbird wins even more.
Why it works – they went above and beyond capturing buyer attention and engagement, building significant levels of trust with their community.

It works – because the brand is doing the right thing at a human level. Many businesses and leaders miss the opportunities to be more human.

Take time to humanise your business and practically show your business values – from the first order to resolving a complaint; it costs almost zero.

For some businesses, differentiation might include
Handwritten cards,
Personalised outreach,
Highlighting your lack of corporate red tape to provide better products and services,

To learn more, follow the CEO and leaders below on Twitter. Hear their daily issues, solutions, and problems – and be updated with new trends.

Andrew Gazdecki, CEO of Micro Acquire
Janae Brown, – Browned 2 Perfection
Matthew Kobach, CMO of Northbeam
Matt Mullenax, CEO of Huron
Sean Frank, CEO of Ridge
Matteo Franceschetti, founder of Eight Sleep
Twitter provides the perfect platform to Innovate through rapid test-and-learn cycles.

By lifting your content velocity levels, targeting the right organic communities allows for near-instant feedback about what does or doesn’t work.

It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.

Now the most valuable asset in the world today is attention.

The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.

More attention first
Next More engagement
Influence and Sell More.

Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.

We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.

Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.

There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.

If you have read this far, thank you for your attention.

There are over 160 free previous newsletters – like this one at – look for the tab – How to Influence and Sell More.

It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.

Thanks for reading,