Background:
www.peanut-app.io – is the app every new mum wishes they knew about before their baby.
The app thrives because it offers shared experiences for building a community of caring and sharing women within a safe space to
- learn from,
- celebrate,
- meet other mothers,
- understand menopause,
- fertility,
- pregnancy,
- motherhood,
- even grieve,
Design:
It’s a modern interface filled with photos of women of all shapes, sizes, and colours, with an easy-to-navigate design.
Experts Section:
Several experts advise on Lactation, Midwifery, Pediatrics, Birth Coaches, and mental and sexual health, helping the community experience with fact-based knowledge.
Community Section:
It is where women discuss issues like ‘Hot flashes during menopause, (over 8k views). Most popular articles include baby names, including Chinese, Italian, and other languages.
Other articles on the site address motherhood, conceiving difficulties, pregnancy and postpartum blues, dealing with toddlers and motherhood in general.
How did the site draw a massive surge in traffic?
- The site’s organic traffic exploded in 2021 when moms in all spheres of society were increasingly feeling burnt out because of the Covid-19 pandemic’s home-schooling and working-from-home situation.
- The site used PR principles of newsjacking in its favour, the most popular being the bullying of Meghan Markle in the media. The site wrote a letter to Meghan Markle and offered support when she was being ridiculed and subjected to hate from different media quarters of the world. The letter saw several hundred reshares and praise from thousands of moms familiar with the daily judgment mothers face – it drove traffic up quickly.
- Peanut’s blog – called 411, has almost 2k articles on fertility, pregnancy, and motherhood. Similarweb reports 91% of traffic comes from Google searches of articles exactly like ‘137 Cool Baby Boy Names and Their Meanings‘, which draws 70k views every month, which is 3.3% of the site’s total traffic.
- A further 5000 follow-mentions from thousands of referring domains drive more traffic.
- The app has appeared and featured in many top social media apps lists, especially in the last few years – driving more new mothers to its site.
- Peanut merchandise range from pool floats to hoodies for the mum, including the Peanut tote bag, eye masks, and baseball caps – which drive up a sense of community and website traffic.
It’s a smart way to lift traffic to the site by searches that most people will carry out in their parenthood journey – it is all about the content generation of importance to your new mothers and older women.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 170 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
