“Stopping advertising to
save money is like
stopping your watch to
save time.”
-Henry Ford
Henry also said – you can have any colour T Model Ford you like – as long as it is black – our production lines only make black cars – no exceptions.
Choices for Henry in 1905 were limited.
Today, every business is fighting for more attention and engagement to sell more.
The waters are choppy.
Buyer Attention is fleeting – every 8 seconds – we think to ourselves – is this relevant to me – if not gone?
No amount of fame, resources, and product market fit makes a go-to-market plan easy.
Every business seeks to accelerate influence and demand generation – enter the #socialselling methodology.
We now live in a Social Selling economy.
Every industry is changing: it’s a global phenomenon.
The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster.
Social Influencing and Selling (#socialselling) – is where your ideal potential buyers walk towards your business on social media rather than your business chasing them.
Social selling is a proven approach to present-day lead generation. Its other value – is now influencing and selling more without any sizeable paid advertising spend.
Organic social media is key to social selling – real engagements and conversations.
It’s the place to be – 98% of your ideal buyers, customers, and clients are on multiple social media channels.
It starts with creating relationships, cultivating trust and engaging with your ideal customers first to increase sales.
An investment in Social Selling returns on average five dollars for every dollar invested. That is the result of a survey of 47,000 SDRs across 200 businesses.
1) How? – be on the right social selling platforms – at the right times -with the right hashtags and keywords, at the right posting frequency – every day.
The big two core channels for many businesses are Linkedln and Twitter. Twitter is the organic conversation channel.
Depending on your industry and sector, you widen your social media channels onto YouTube, TikTok and many more.
2) Create compelling and engaging content of value for your ideal buyers
- Create compelling content – one of the costs for more attention and engagement.
3) Be data-driven with continuous improvement
Key metrics include
- Share of voice – the volume of daily organic posts compared to the total posted within your preferred hashtag channels and competitors,
- Share of engagement -compared to your competitor’s engagement levels,
- Know your business’s Social Selling Score – improve it weekly,
- Act on your WHY -why should your ideal buyers only buy from your business?
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
ACCELERATE DELIVERS MORE – 100x more organic ATTENTION + ENGAGEMENT – FASTER to Influence and Sell more within 100 days on average.
Without
- paid advertising,
- lots of content generation,
- and without doing a lot of outreach #socialselling,
Get our quick-video case study of how we delivered 500x more attention in under 120 days – with real people.
ACCELERATE – provides a monthly subscription social media publishing + strategy service.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
