Purpose is a powerful differentiator and vital to your future success: How to win more

Purpose is a powerful differentiator and vital to your future success: How to win more

People buy more from businesses whose purpose is bigger than their products and services. 

Profits are the key to business growth and survival – your customers, however, want to know how much your business cares about its purpose over its profits. 

Regardless of your size – your business purpose is a test in the buyer’s final consideration of who to buy. 

ESG – is a critical issue for boards and leadership – how do they adapt to climate change?

As more businesses focus on lifting their purpose, the focus often falls on climate change. 

About 30% of global emissions are from aviation, cement, steel, plastics, trucking and shipping. 

Methane from cow manure is the most significant contributor of methane from human activity – food production. 

Methane is 84x more dangerous than carbon dioxide. 

A Canadian company has teamed up with the renewable energy arm of Japanese property group Toyo to build a plant to convert cow manure into power.

  • The output will generate about 1.2 megawatts of energy from biogas, enough to power about 2,200 homes a year.
  • The European Commission recently set new targets for biomethane production 10x from current volumes.

The UK is facing record-breaking temperatures. 

  •  The global race is on to find cleaner, more cost-effective cooling equipment so humans can shelter and adapt to the worsening effects of climate change. 
  • Cooling accounts for 7% of global emissions – the fear is this could x2 by 2040. 

IKEA has joined the Clean Cooling Collaborative, which creates more climate-friendly cooling technology through redesigning current systems. 

IKEA has displayed its purpose to be a better corporate by providing $25m in grants over 4-years. 

75% of all cooling-related global emissions come from India, China, and the United States. 

Is purpose critical to your business’s future growth? 

  • PepsiCo has issued a $1.25bn green bond to fund regenerative agriculture, reducing emissions and packaging waste and improving water stewardship.
  • An abandoned Berlin airport is being transformed into a climate-neutral, car-free neighbourhood.
  • The $290 Billion Fund Helping Make Tiny Singapore an Agricultural Vertical Farming Powerhouse. 

How does your business address its purpose? 

Now the most valuable asset in the world today is attention.

The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day. 

  • They get more attention first 
  • Next More engagement 
  • Influence and Sell More. 

ACCELERATE DELIVERS MORE – 100x more organic ATTENTION + ENGAGEMENT – FASTER to Influence and Sell more within 100 days on average. 


  • paid advertising,  
  • lots of content generation, 
  • and without doing a lot of outreach #socialselling, 

Get our quick-video case study of how we delivered 500x more attention in under 120 days – with real people. 

ACCELERATE – provides a monthly subscription social media publishing + strategy service. 

If you have read this far, thank you for your attention. 

It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it. 

Thanks for reading,