How to win more NEW buyers, customers, and clients – they are ideal buyers but yet to become revenue.
There are five skills of businesses that Influence and Sell More – acquire more new buyers.
- The Strategic Pitch: they have a compelling answer to the question – ‘why should I only buy from your business rather than any of your competitors.
- A Strategic Narrative: they tell a bigger story than just their products and stories. It powers better recruitment, culture and new buyers – business on average is remembered 22x more.
- Publish and Post: significant social media content attention and engagement on multiple social media platforms every day,
- New buyer ecosystems: focus on winning new buyers at a large scale by ensuring faster, simpler, better systems and processes,
- Marketing: building organic audiences on social media channels -warming your potential buyers.
There is a closing gap between B2C and B2-B buyers. Human behaviour is similar across both customers and businesses.
A strategic narrative for B2B is critical because you are selling to groups of decision-makers across the business.
The decision-makers have diverse problems of which your business may solve some.
The best way to close a deal is by first uniting all individuals in the potential buyers’ business in a
- common cause,
- that resonates with all of them,
- turning their problems into shared obstacles to winning,
At the core – you are differentiating your business from your competitors – using a buyer-centric strategic narrative.
The old way was product differentiation: now, it is indefensible. Competitors can copy your better, faster, simpler and cheaper features instantly.
What your competitors cannot replicate – is a strategic story that casts your customer, buyers and clients as the world-changing hero – the same process as the world’s best-selling movies and books of all time deploy.
A simple marketing experiment –
- One hundred trinkets – bought from eBay for $1 each.
- One hundred noted authors each wrote a paragraph about their trinket.
- The trinkets with their new paragraphs went back on sale on eBay.
- Total revenue for the one hundred trinkets – over $5000
A strategic narrative is one of the most powerful ways to communicate your business’s value.
Humans haven’t changed much in 100,000 years – we will listen to and remember a story more than any facts, figures and brochures – where the potential buyer is the hero in their journey to solve a problem your business fixes.
100,000 years ago, stories were told around the fire each night – now those stories are told on social media #socialselling
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
ACCELERATE DELIVERS MORE – ATTENTION + ENGAGEMENT – FASTER to Influence and Sell more.
Without
- paid advertising,
- lots of content generation,
- and without doing a lot of outreach #socialselling,
Get our new quick-video case study of how we delivered 500x more organic attention in under 120 days – with real buyers.
ACCELERATE – provides a monthly subscription social media publishing + strategy service.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
