How to reverse-engineer your best competitors’ strategy and execution to sell more
Most markets are oversaturated with competitive pressures.
Some are so competitive that marketing agencies will not onboard a business – every angle is already covered – if they do – the chances of remaining a client for any length of time – due to little or no growth – is costly for all parties.
Best practices – the result of reverse-engineering what has worked for the best businesses in the world in near-real-time is the competitive edge that many agencies are yet to deploy.
Technology breakthroughs allow businesses of any size to sell more. Now search the top 1% of all campaigns for your industry. Search
- any industry
- any country
- for the top 1% best performing marketing campaigns
- today, this week, this year or ever.
The campaigns with the most
- likes,
- shares,
- comments,
- most traffic clicking their Call To Action buttons
- most revenue.
With the ability for practitioners to reverse engineer their
- landing pages performance
- headlines, the creative and content (copywritng) performance
- social media performance – organic
- paid advertising traffic performance
A business’s strategy is its story.
Reverse engineering their
- strategy,
- strategic narrative and
- strategic pitch
Gained from their websites when added to their campaigns – provides an evidence-based approach to building high-performance businesses.
At this stage, the idea of plagiarism, copyright, trademark infringements and lawyers might appear in your thinking.
Knowing what works – fundamentals of why what and how the top 1% of campaigns work so effectively – should not mean wholesale copying.
It is wrong to do so.
But best practices across the world provide valuable insights and a high-performance framework that can
- save millions of dollars, and
- years of trial and error,
- delivering the highest ROI at speed.
The data is near-real-time – being updated every couple of hours means nothing is left to chance.
A recent search for a multi-country, bricks and mortar retail group comparing their social media campaign performance found some interesting insights.
Their best performing organic posts gained nine likes over the previous 12 months.
A startup up online-only competitors performance ( they didn’t realise the business existed) best performing organic post over the previous 12 months had gained
- 19,000 shares,
- thousands of comments
Every share is free advertising – sent to say – look at this offer!
The market rules remain the same –
- awareness first, be seen more, be heard more,
- engage more that drives intent to buy –
- educate more – and sell more.
Charlie from our machine learning and artificial intelligence department does the job of thousands of people in a fraction of time, for a fraction of the cost.
Now you can place a bet that revenue growth – selling more – is more predictable than at any time in the history of the world.
Accelerate provides a monthly subscription social media publishing + strategy service for the implementation, optimisation and reporting ensuring success for businesses to launch and manage their social influence and selling – as either outsourced or support service provider.
If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so please share it with a friend who might also benefit from it.
Thanks for reading,
David
