The problem – 98% of your future B2B ideal buyers are online – day and night.
Omni-channel buying: no matter the industry, country, size or buyer relationship stage – there are no exceptions – every buyer wants more digital omnichannel buying opportunities – source McKinsey Co.
Is your business present at the correct times, channels and velocity, and messages where your buyers are ready to buy more?
Omni-channel selling: is now a 15-plus channel world – email, in-person, social media outreach, website, landing pages, zoom, organic and paid social media, sales chatbot, Google search, PPC, mobility marketing, Apps, and more.
Research Insight 1) More Omni-channels = more sales – no exceptions.
70% of your ideal potential buyers with a transaction size up to $500,000 see little need to meet in person – if ever.
Research Insight 2) More clarity of why they should only buy from your business rather than your competitors = more sales.
After price, the biggest problem why buyers do not transact is a lack of trust – they do not know and trust your business – across all age brackets, gender, countries and verticals.
Research Insight 3) More trust = more sales.
Now the most valuable asset in the world today is buyer attention.
In a world where your ideal potential buyers are drowning in content saturation – capturing their attention and engaging with them to educate and sell more in a digital world is more complex than ever.
We now live in a Social Selling economy.
Social Influencing and Selling (#socialselling) – this is where your ideal potential buyers walk towards your business rather than your business – chasing them.
An investment in Social Selling returns, on average, five dollars for every dollar invested. That results from a survey of 47,000 Sales Reps across 200 businesses across multiple countries.
We thank www.thought-horzon.com for this independent research on how much Social Selling methodology can deliver new buyers in new markets.
These remarkable results – the products and services are complex and technology-based with a high average sale value. The average time to educate to purchase is well over twelve months.
The sales process began on was completed on social media platforms.
The results
160 businesses spread across different industry verticals and countries
Selling complex IT solutions with long lead times to enterprise businesses.
All businesses had adopted and implemented Social Selling methodology and outreach campaigns.
The results
270 new leads
Two hundred deals – sales completed.
Social selling methodology, once implemented, opens up multiple social media platforms as new sales channels.
Turning real-time engagement and conversations on social media into big-time sales.
Grow your pipeline faster than ever before.
Get a front-row seat on your sales team’s performance on Social Selling and your sales pipeline.
Continuous improvement from data analytics.
t is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence, and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
More attention first
Next More engagement
Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 170 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
