I need 500 million impressions (views) for my startup – to tell the world – about our offers – get the business moving.
What have you budgeted? The answer was an enormous gap between their budget and reality.
The issues businesses face today – your checklist.
New Buyer Acquisition:
- Loss of data ( privacy legislation and Apple privacy) has significantly reduced paid advertising effectiveness – over the medium term, the cost to acquire attention and engagement will continue to skyrocket.
- Now advertising platforms can’t easily score every consumer and match the score with the advertising copy and creative (content) – reducing conversions.
- The best businesses using the best performance marketing have struggled.
- Back to basics – know your ideal buyer, why they buy, and how to best communicate with them.
- More testing and research – continuous improvement – how to reduce buyer friction, value proposition – your pitch, your strategic narrative- tell a bigger story than your products and services that clearly differentiate your business from your competitors. A/B testing concept – get the science and maths right first – likelihood and probability are more important than reach and frequency.
- Tell it to me as a story – not like an advertisement. Strategic narrative – storytelling is critical for all landing pages, emails, and websites. Answer the why, what, how, and when questions.
- Step up your efforts now – as the economy slows, confidence and inflation drive buyers to best-value businesses. When did your business last get an independent review of your product and price offers compared to your competitors?
Potential Solutions
New buyer acquisition isn’t about traffic landing on your digital assets – landing pages and websites. It is the right traffic – potential buyers – who buy.
The following steps need to be operating at best practice levels.
- Better website optimisation,
- Conversion rate optimisation,
- Site speed – fast is best.
- Merchandising presentation, pricing, design,
- Apps optimisation – the best apps for collecting reviews, subscriptions, upsells, data analytics, surveys,
- Email optimisation, capture, flow, campaigns, copywriting, relevant to where the person is in their buyer journey?
- Landing pages – segment your buyers – every segment has its landing pages – each optimised to convert more buyers.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 150 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
