The Social Media Services Businesses Need in 2022 -23.
So you want to capture more attention and engagement with your ideal new clients – more lead generation and improve your ROI.
A continuation of yesterday’s newsletter – if you are not sure.
- What services will you need?
- How much should they cost,
- How to gauge the experience of people who provide social media services – this article, combined with yesterday’s, provides a detailed breakdown and checklist for reviewing potential providers.
Does Social Media Marketing Work?
Many businesses fail to achieve their aims – they did not get the results with past campaigns – and give up.
The truth is Social Media works, but only when it is part of a strategy created and executed based on your data insights.
Time and again: spend the proper time crafting the best strategy and focus on implementation and better communication – you get results.
We now live in a Social Selling economy.
Every industry is changing: it’s a global phenomenon.
The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster.
Social Influencing and Selling (#socialselling) – is where your ideal potential buyers walk towards your business rather than your business chasing them.
Social media marketing is a strategy of using free posts and paid ads on social media channels to connect with your ideal clients – social selling.
It is the fastest-growing marketing today and the fastest-growing trend in the history of the world.
Data shows that
75% of people buy a product after seeing it in their social media feeds, and
57% of people are likelier to buy from a brand they follow on social media.
If your business has not yet joined – it’s time to join the social selling economy.
When Corners are Cut
It is impossible to grow faster without a proper approach to fix the underlying gaps and focus on your opportunities.
When agencies reduce their prices, it impacts your growth outcomes. Gaps and opportunities missed are your future profits – forgotten.
Hiring a Social Media Expert
Most businesses don’t have the time, interest and expertise to manage and maintain the work required for high-performance Social Media Marketing – that delivers outcomes.
Budget Expectations
Start with your budget expectations to get everyone on the same page.
Many agencies pop up claiming to offer Social Media Marketing, but not all agencies are created equal.
An evidence-based, proven process means a return on your investment.
Several key factors influence pricing, including:
- Current Social Media efforts your business has made.
- The competitiveness of your market(s).
- How aggressively do you want to pursue results?
The most important point is no matter what you pay each month, it should be ROI-focused.
Please make Sure They’re a Good Fit.
For the best results, qualify your potential Social Media Marketing partner by thinking through the following:
Define what a good partnership looks like,
- How will you define success?
- What services do you need, and which ones are not important?
- Do they understand your business?
- How often do you want to receive performance reports, and in what format and delivered to who?
- Have you proven systems to capture and scale the business?
- What valuable data insights and results do you want?
- Seek out performance-based guarantees and ensure there are no lock-in contracts,
Warning Signs
You don’t want to get locked into a contract with a Social Media agency that can’t deliver results – the work and your payments should be monthly.
Can the agency deliver – all of the points above?
- Can the agency lift your Share of Voice – the volume of daily organic posts compared to the total addressable market?
- Social media is hot – everyone is on it – it’s crowded – so to be seen, you need more posts every day, not less.
- It is easy to be invisible – there is a direct financial and performance relationship between more attention, engagement, influencing and selling more.
- Now the most valuable asset in the world today is attention – the fastest growing businesses have one thing in common they get more attention on multiple social media platforms – every day – where their ideal buyers are.
Can the agency quantify and demonstrate how they will capture more attention from your ideal buyers and increase engagement, so your business sells more?
Can the agency deliver your videos that lift attention and engagement with your ideal buyers?
A Focus on Vanity Metrics
It doesn’t matter if you get 2,000 clicks monthly to your website if none of them turns into clients.
Business metrics matter, not vanity metrics.
Here are some metrics a good Social Media Agency should be talking about:
- Revenue in the door
- Attention (leading social media indicator)
- Engagement with potential clients (leading social media indicator)
- Quality of sales opportunities and leads received,
- Optimising each step to improve your monthly performances,
Disinterest in Your CRM or Tracking Results
If you don’t have a CRM, get one before hiring a Social Media agency.
Be concerned about mapping results to your actual CRM – track social media sales opportunities and lead quality to show ROI easily – provide access to your CRM, Google Analytics, and Social Media accounts to better match all data analytics.
If they’re not willing or able to do this, that’s one more thing that ends up on your plate.
Staying Too Focused on Social Media Efforts Only
Social media is one piece of the lead generation puzzle – website visits and chat desks – are all part of building engagement that leads to sales opportunities.
If you’re working with an outside party or an internal team on other marketing services (SEO, PPC ), make sure these companies know how to communicate with one another and what information should be shared.
Overcomplicating Their Offerings
Social Media outcomes are 80% strategy and 20% execution.
Don’t fall for the “Look how smart we are” group. They’re trying to earn your business by using jargon or overcomplicating how they try to win more clients.
If they can’t explain how they will get you growth before they start – it won’t work.
The Best Social Media Company in 2022 -23.
There are plenty of social media agencies that you could hire, and new players enter the game every day.
Many agencies fail to live up to their promises or provide an excellent experience for their clients.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
They get more attention first.
Next More engagement,
Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
