These are just some of the global businesses who have a laser sharp approach to accelerating TRUST, answering Fast Strategy and tell a strategic story that is bigger than just their products and services. 

It all started in about 2000 in New York with the then small Salesforce. With just 10 employees selling a CRM system Mark Benioff employed Teen Zhou as the marketing manager. 

Salesforce went on to become one of the worlds biggest businesses. Tien Zhou left a few years later and started Zuora which itself has a multi billion valuation. 

Tien Zhou said publicly recently that the growth accelerators once dialled in …’always works’ 


Zuora is an enterprise software company that creates and provides software for businesses to launch and manage their subscription-based services. Zuora’s applications are designed to automate recurring billing, collections, quoting, revenue recognition, and subscription metrics. Tien Tzuo, a founder of the company, has served as its CEO since 2007.