New multi-million business opportunity for free now

Brand Marketing: Why it is unnecessary until you reach this critical point

What is brand marketing?

Brand marketing is establishing and growing a relationship between a brand and buyers. Its focus is building brand awareness with a lesser focus on promoting your products, services and promotional campaigns.

Every business actively or passively drives revenue for your business and brand from startups onward.

Brand marketing – is paid media marketing that does not drive rapid and incremental revenue to your business. It is building brand – awareness as a long-term asset.

If your business revenue is less than $50 million a year, there is ZERO need for direct brand marketing.

Until your revenue reaches $50 Million, the way to build your brand is to sell more of your products and services – immediate conversion to revenue is the only aim.

Premium brands – businesses that stand out and resonate with buyers tell a story more significant than their products and services – this applies from startups and upwards.

Better products, services, packaging, and onboarding contribute to better brand and business growth.

Yes – Apple, Coca-Cola, and Salesforce invest in brand building and marketing (instead of product revenue). They are also multi-billion businesses.

Focus on building brand equity from day one by running performance-driven campaigns with high-performance creatives, landing pages and banking revenue.

The moral of the story – invest your precious marketing budget into revenue activities – until you reach circa $50 million in revenue.

2) Innovation – Business Opportunities – Now.

Should you buy an existing business versus starting a new business?

Existing businesses‘ cost to buy – continues to rise.
Innovation – new business models – cost to start -continues to fall.

The cost of satellite imagery has dropped to $175 – anytime in any area.

It has opened up new digital business innovations.

- Commercial roofing reports – shopping centres and insurers of significant buildings – need verification of when to budget to replace parts of or all of their roofs. Or to not insure – due to a lack of preventive maintenance. It’s a multi-million (billion) revenue business – ready to start.
- Audit and Verification Reports – Are 30 semis backed into a distribution centre in Vietnam blocking the supply of your products to the wharf?
- Building Projects – independent satellite imagery of significant projects to confirm progress claim payments,
- Competitor Activities – How busy are their distribution centres – how many semis are there each day?

Today – you automate highly valuable reporting for big businesses. These opportunities represent a high margin, low competition, and high-profit opportunities.

Now the most valuable asset in the world today is attention.

How much does it cost now?

3) The State of Influencer Earnings Report.

The report found that the average costs per post across nano-, micro- and mid-tier influencers hit all-time highs in 2022.

Key Findings – Influencers

Over the last eight years, earnings from creators ranging from nano- to mega-influencers have experienced revenue increases between 224% to 4,320%.

Key Findings Include:

Over the past eight years, average earnings per post have dramatically risen for influencers across all tiers.
Influencers with less than 200,000 followers hit new all-time payment highs, but
Earnings for those with larger audiences (200,000 plus) were flat or had year-over-year declines.
Video-based social media platforms command the highest average cost per post.
TikTok costs an average of $2,741 – per influencer.
Instagram Story content costs an average of $2,784,
Twitch content costs an average of $4,373.
YouTube and Instagram Story have the highest combined post price average of $12,007.
Sponsored tweets on Twitter with an average cost of $1,643.
Pinterest had an average cost of $1,450,
Sponsored photo posts on Instagram had an average cost of $1,311.
Sponsored posts on Facebook had the lowest average cost of $642.

2015-2022 Sponsored Post Price Increase by Tier:

Sponsored post prices charged by nano-influencers with 1,000 to 9,999 followers have risen 4,320% from $25 to $1,105 on average.
Sponsored post prices charged by micro-influencers with 10,000 to 49,999 followers have risen 1,436% from $109 to $1,674 on average.
Sponsored post prices charged by mid-tier influencers with 50,000 to 199,999 followers have risen 606% from $481 to $3,396 on average.
Sponsored post prices charged by macro-influencers with 200,000 to 499,999 followers have risen 426% from $949 to $4,992 on average.
Sponsored post prices charged by mega-influencers with 500,000 to 999,999 followers have risen 224% from $1,694 to $5,497 on average.
On average, sponsored post prices charged by web celebrity influencers with 1 million or more followers have risen 95% from $3,012 to $5,865.

Now the most valuable asset in the world today is attention – the cost to acquire attention rises faster than inflation.

The best time to start is now.