Ready for A.I. to sit alongside your leadership and the board?
A.I. is at a point with billions of data points that can help you and the team stay one step ahead – promising to speed up decision-making with the right decisions.
How to accelerate growth – McKinsey,
McKinsey, the giant global management consulting group that services – Fortune 500 businesses and governments, has released their – top ten rules of growth.
Businesses that think, act and communicate with a
- bold aspiration and accompanying mindsets,
- have the right enablers embedded in the organisation,
- a coherent set of growth initiatives – are likely to outperform the market.
Your McKinsey Checklist – The Ten rules of value-creating growth – to outgrow and outearn their peers.
- Put competitive advantage first. Start with a winning, scalable formula – have a precise understanding of your market, competitors, and financial advantages – then exploit them.
- Make the trend your friend. Prioritise profitable, fast-growing markets – growth in any market with negative or marginal growth rates is unsustainable.
- Don’t be a laggard. It’s not enough to go with the flow—you need to outgrow your peers – once you have secured point one – marketing and sales need to drive and deliver.
- Turbocharge your core. Focus on growth in your core industry—you can’t win without it – it is critical to outgrow your competitors with sustained growth – don’t grow beyond your core business until it is outperforming.
- Look beyond the core. Nurture growth in adjacent business areas. Always have an eye for the medium and long-term growth horizons – with adjacent industries – manufacture timber trusses – timber flooring is an example.
- Grow where you know. Focus on growing where you have an ownership advantage – like industries are easier to succeed in.
- Be a local hero. Commit to winning on the home front – geography matters – country, region, state, local area – win here first.
- Go global if you can beat local. Expand internationally if you have a transferable advantage – having won local and turbocharged your core.
- Acquire programmatically. Combine healthy organic growth with serial acquisitions – mergers and acquisitions add significant total shareholder returns – if you have bought well. Have an always-looking approach to value acquisitions.
- It’s OK to shrink to grow. Ruthlessly prune your portfolio if you need to – clear the decks of underperforming elements of your business – sell and or close.
How did you shape up?
Has your leadership group focused on how to think, act and communicate the bigger picture?
Is it time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
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Thanks for reading,
