Learn how Gymshark 2 x sales to $500 million in one year
Gymshark -started in London, England, in 2012 – its sales are about $500 million.
To help your business grow faster – this is their growth playbook,
1) Create a collection in partnership with a social media influencer in the fitness space with the aim, of their followers becoming new customers.
2) Have their sponsored Gymshark Athlete promote the new collection – the formula for naming is – creator and Gymshark,
3) The influencer stars –for multi-media and social media content publication. Capturing Attention and Engagement.
4) The influencers attend follower meet-ups at selected Gymshark stores to debut collections – across the world.
5) Offer specific and traceable discount codes that the Gymshark and Influencers promote to followers to establish and maintain – ROI metrics.
6) Allow the collection to – Sell out – creating a fear of missing out.
7) By popular demand, bring the Gymshark Athlete back for a new season – a new collection – more new content for social media.
8) The new collection has new designs, new colours, new trackable promotion codes,
9) Gain further attention with – new behind-the-scenes content, interviews, and instore visits – these are social media content generation events to capture more attention and engagement,
10) Wash and repeat – the same framework every time.
11) Start again with new influencers and build out from their core followers – then wash and repeat,
Do you know Whitney Simmons? She is a popular YouTuber and now has a Gymshark collection.
- With over 2 million followers on YouTube,
- 3.4 million on Instagram,
- Whitney’s niches are fitness, lifestyle, home, and beauty.
What is Gymshark?
- low priced, activewear brand,
- great marketing,
- well-connected influencer activation channel
- that has built a solid growth playbook for the last ten years,
WHAT TO DO NEXT,
1. Play the long game,
2. Forge influencer partnerships,
3. Keep the partnerships for longer – it is more authentic
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
ACCELERATE DELIVERS MORE – 100x more organic ATTENTION + ENGAGEMENT – FASTER to Influence and Sell more within 100 days on average.
Without
- paid advertising,
- lots of content generation,
- and without doing a lot of outreach #socialselling,
Get our new quick-video case study of how we delivered 500x more attention in under 120 days – with real buyers,
ACCELERATE – provides a monthly subscription social media publishing + strategy service.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
