Direct-to-consumer brands face barriers traditional retailers do not – no physical premises – the best go on to win enormous growth – then many jump into physical spaces.
What can we learn from the best DTC businesses that are transferrable to improving any business?
They promise to
- Invigorate tired industries – if you are an accounting practice (as an example) – you have to break free of the club – you have a new and better way to help new clients.
- Build cult-like followings – communities of raving fans and get more famous – more attention – fast – Casper, a US, mattress-in-a-box online retailer – $1M in revenue in its first 28 days – its a content velocity strategy – getting your messages across multiple social media platforms with organic posts (free) at enormous scale – hundreds of times a day.
- Niche down – focus on an element of your business that you do well – using the accounting analogy – you might promote – corporate trusts.
- No middleman – your offer in part is built on new savings – found a way to deliver the best – for less cost.
- Robust social media channels – it’s critical that attention and engagement with your ideal clients go into turbo drive – we call this – be seen, heard and engage more – 100x more – on social media platforms where your ideal clients are all day.
- Potent branding and strategic pitch – prime real estate – the first page on your website – and landing pages – you have 8 seconds to capture your potential client’s attention to read on. It is vital that a proper gap analysis and competitor review that DIFFERENTIATES your business has found the core message that resonates.
- Minimalist aesthetics – your website has to tell a story – about why they should only buy from your business rather than any of your competitors – visuals, strategic narrative and pitch are vital frameworks – this is specialised work – its rare to find graphic designers and web developers with these skills,
- An obsession with the client journey – down to details like – packaging – onboarding – to elevate the client experience.
- Great business-wide culture – you can’t have sustained profits if you don’t have a healthy culture. When your ideal buyers find out (they always do) that you haven’t been walking your talk – it all turns sour.
- Be nimble – be prepared – as success grows -copycats spring up – differentiate – differentiate.
- Digital marketing and strategy are the new rent cost – online paid advertising within the walled ecosystems of Google, Amazon, and Facebook has become more expensive – the cost of getting attention is rising faster than inflation. The rise of organic social media advertising (posts are free) is rapidly taking over.
The advantages
- Online-only has significant financial advantages,
- It’s flexible,
- Lean,
- Easy to scale.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention
- More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
