If you understand the values that matter – you understand how to influence and sell more.
You won’t buy from a business you do not trust – first.
The obvious question that falls from this is – how precisely do you influence to sell more?
David Allison, CEO of ValueGraphics, has shared a chapter of his soon-to-be-published book – The Death of Demographics.
David is a prolific speaker and writer – WHAT’S THE BEST WAY TO CONNECT WITH NEW PEOPLE? It won’t surprise you to hear that the answer is to
- Find the values you share.
- Once you know what people care about,
- You can frame whatever you say in a way that aligns with those values.
AND WHEN YOU DO THAT, people will hear you with their ears, but they will also hear you with their hearts.
NOW IMAGINE if you could do precisely the same thing with all your customers. Even your competitor’s customers?
That’s what ValueGraphics does – Valuegraphics shows how you reach and influence your ideal buyers more effectively and efficiently – across the world and locally.
ValueGraphics says – For the first time in history, we have a map of what everyone truly values. We can build more substantial companies and a better world based on what we all care about most – with the big data of 500,000 surveys in the Valuegraphics Database – they know in advance what your buyers value most.
In the yet-to-be-published book, David provides a hypothetical example of an accommodation business with venues worldwide – you are the hypothetical global VP of Marketing.
The research has found that your ideal business travellers value most
- Financial Security,
- Personal Responsibility,
- Personal Growth,
- Possessions,
- Social Standing,
How can you engage more?
The following is a – lift and shift – from his book – he says it best.
Here are some thought starters:
- Financial Security: Falling short of your goals for a business trip could create a financial setback for your organisation and yourself. Today, you are on the road because vitally important work needs face-to-face. Our properties and teams understand this; we are focused on preparing you like a star athlete before the big game. Whatever you need from us, we will be standing by to deliver.
- Personal Responsibility: Our properties are the ultimate business hub. You can work, work out, entertain, relax, and create meaningful new relationships in a setting that reflects the best of the local culture. Staying with us will maximise your time and effort so you can accomplish more than you thought possible.
- Social Standing: Our properties reflect well on you. Other luxury hotel brands are flashy, glitzy, and extravagant. We are quiet, refined, and straightforward.
- Campaign messaging – The three messages, prioritised and amplified through social media and email messaging, will drive home the point. Notably, we don’t need to change anything about who we are or what we do to be more magnetic around those values.
- Personal Growth – we could add a free MasterClass subscription to the in-room entertainment options. When our business travellers are unwinding, they will appreciate tapping into some of the brightest minds in the world and learning new things – consider approaching a MasterClass organisation to co-brand a set of courses specifically for your business traveller guests, featuring topics that interest them, taught by the world’s best instructors on each subject?
What if Barack Obama’s former speechwriter taught executives how to craft a good speech? Of course, amplifying your fitness facilities will also satisfy the need for Personal Growth for some of this target audience.
Contact ValueGraphics – for a custom OS for your specific target audience unique to your product, service, or brand. Once you have this report, you can engage and influence the people you want to reach 8X more powerfully than before.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
