How the top 12 steps to growth can help influence and sell more today
The purpose of a business is critical to building trust and values with all stakeholders.
Patagonia, the apparel company that generates $100 million a year, has been given away.
The news: Founder Yvon Chouinard and his family are transferring 100% of the company to a series of trusts and nonprofits created to “protect the company’s purpose and values.”
The yearly profit — less what it reinvests in the business — will be distributed as a dividend “to fighting the environmental crisis and defending nature,”
The problem: “While we’re doing our best to address the environmental crisis, it’s not enough,” Chouinard wrote.
Grow Faster:
When market conditions, competitive threats, and customer sentiments change, capturing more growth requires a mixture of proven methodology, strategy, and persistent execution.
Your Checklist:
- Individual business growth can occur during both downturns and upturns in the economy.
- Find your competitive advantage first. Start with a winning and scalable strategy.
- Waiting for a downturn to end to drive new growth is a fallacy – as competitors pause to invest in growth – it’s the perfect time to strike and drive new growth.
- The cost of time, money and leadership effort will take too long and cost too much – quick wins can quickly dispel these thoughts. Growth can be bumpy monthly – it is a competitive world. As your efforts work – your competitors zoom in and react.
- Start with zero-based accounting when budgeting and planning for new growth – start with a clean slate – not last year’s accounts plus inflation. Often this exposes expenses that provide little financial return – allowing for better funding for higher return line items.
- New growth comes from multiple moves simultaneously – small wins totalled add more significant revenue growth.
- Think of new growth initiatives across three time horizons – short (within three months), medium (three to nine months) and long term (up to three years – there is not – one- quick fix solution.
- Communication – constant and clear communication across all stakeholders is essential – wins and or losses – should be shared. It is a bumpy journey – facts are critical – not polished PR.
- Invest in attribution reporting – get one source of truth across all metrics you need to measure – track what matters.
- Market research can add significant value.
- Build team capability – ensure it is a learning and growing team bench strength.
- It is a race – you need to outgrow your competitors.
Growth requires pruning from time to time – expense line items, old ways, even business units – it is ok to clear the decks to improve returns.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 150 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
