Your ideal buyers demand clarity of your business – Purpose – research from across the world – your purpose differentiates your business – is key to onboarding new buyers.
For many businesses – climate change – including regenerative principles – flows through to their purpose – if we don’t have a liveable planet – we don’t exist.
The problem is when the rubber hits the road – how do you implement it?
A snapshot of the typical business of purpose steps,
- ensuring fair trade principles are implemented across the supply chain,
- human rights standards,
- anti-corruption,
- empowering smallholder farmers,
- no slavery or underage workers,
- improving diversity, equity and inclusion across the workforce and direct suppliers,
- switching to and ensuring regenerative agriculture standards,
- protecting, enhancing and regenerating more land, forests, and oceans than needed for the business,
What is a regenerative business?
- It strives to heal and fix the damage – to restore and revive what has been lost or degraded.
How TAZO made a move to regenerative principles
In the world of tea, ekaterra — is the world’s largest tea company – 34 individual brands responsible for more than 100 billion cups of tea annually.
Its largest brand, TAZO, (based in Oregon, USA), is embarking on a transition to a regenerative organic approach; a shift of this scale significantly impacts an industry grappling with climate-related changes.
How TAZO applied regenerative principles in a recent marketing campaign
Marketing regeneration – actively pursuing and creating healing – at social and ecological levels. What exactly does this mean in practice?
Tazo’s Regenerative Advertising
The differences:
- The Set: They did not rent a production studio with energy-intensive lighting – they used the backyard of a director’s home.
- Transportation: They did not rent a crew from around the country—only local crew members who biked or carpooled were allowed to work.
- Props: They did not buy props specifically for the shoot – native grasses and flowers from local garden centres were planted in the backyard serving as a backdrop but also ensuring that long-term pollinators are brought back into the garden.
- Lighting: All lighting was solar-powered.
- Food: The crew ate vegan prepared by the director, and any leftover food – was composted on site.
- Donation: On every view on TikTok, Tazo is donating $1 (up to $250k) to Rodale Institute, a non-profit dedicated to education, farmer training and research in regenerative organic agriculture.
Opportunities exist for all businesses to learn and integrate regenerative principles into parts of business operations.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 150 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
