Innovation – new products and business models can add significant growth and profits to existing businesses – often with minimal change to existing staffing.
Finding new digital growth opportunities and integrating them into existing businesses or as a startup has never been easier.
This story is one example of a profitable business with two staff (owners), 37 stock lines (SKUs) and annual revenue between $1m to $8m with low capital investment.
Opportunities await everywhere – We now live in a Social Selling economy.
Anna Lundberg, a Swedish graphic designer, and her boyfriend Andrew Heffernan, an Irish surgeon with a Harvard MBA, founded a digitally native retailer called Beltology.com.
Beltology, based in New York, its headquarters at 72 Allen St, Fl 3, New York City, New York, 10002, United States, with just two employees ( its founders) and an operations manager— is taking the fashion world by storm.
What’s a digitally native retailer – an e-commerce business – direct-to-consumer (DTC) business model.
DTC’s businesses have the following characteristics,
- Manage the product from warehouse to customers (no middlemen),
- focuses on relationships with customers,
- they are ultra-niche specialists,
- social selling – social media is the foundation of their success,
- have fewer than 50 full-time employees,
- go for high margins,
- they grow quickly,
- invest significantly on branding and building a community – they create fans, a loving community – not just customers.
Beltology is a private label belt brand selling stretchable belts using premium stretch webbing in its making.
- They design and manufacture belts in a wide range of colours and patterns.
- All the belts have no pre-punched holes – allowing for a better fit.
- Manufacturing occurs in-house at their New York factory. They sell their belts in the range of $60-85.
Marketing strategy
Beltology positions the business as belts are an expressive accessory – almost an art form – premium.
They offer a never-ending variety of colours & patterns.
Each week new product releases follow a larger strategy of matching and integrating the current season’s colour palettes into their belts.
Strategic narrative – abbreviated.
The straps of a Beltology belt stretch up to 2-3 inches of their original length. A stretch woven belt is more comfortable.
No Holes
Our belts have no holes – stopping anywhere you feel it fits you best. With no holes comes no restrictions.
Hardware and Trim
Our buckles are made from Zamak – giving them a heavy and sturdy look and feel.
Top of the funnel marketing
Now the most valuable asset in the world today is attention.
Beltology.com ATTENTION is from Facebook, Instagram, and Linkedln, through a mix of organic social media posts and paid – along with optimising their website for SEO.
Middle of the funnel marketing
Is re-targeting, emailing the customer base,
Bottom of the funnel
The focus is on promoting a new weekly range and 7-day special offers.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
ACCELERATE DELIVERS MORE – ATTENTION + ENGAGEMENT – FASTER to Influence and Sell more.
Without
- paid advertising,
- lots of content generation,
- and without doing a lot of outreach #socialselling,
Get our new quick-video case study of how we delivered 500x more attention in under 120 days – with real people.
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If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
