How capturing future opportunities leads to more Total Shareholder Returns

What are the patterns of change – that deliver your business a significant competitive advantage today?

Timing the future: being early to the market to integrate new technology or understanding how the change will affect your industry – and moving faster to profit early – are in-demand business skills. 

This checklist of new opportunities and challenges might prompt your business to become more alert and active in finding new opportunities. 

Mobile Phone Industry. 

Remember, a new phone – often a new sim card – requires travel to physical shops. Not anymore – this T-Mobile example — now download and install a SIM card to your iPhone just by installing an app (eSIM), and T-Mobile – is providing a free trial for three months.

Impact – Telstra, Vodafone and Optus – drive people into their physical stores – one of the core reasons to go to a store – get a new sim card – will change their business model. Note that T Mobile is a US supplier – it is only a matter of time before an Australian brand rolls this out.

 VTOLS – quadcopters for people

Electric flying vehicles will be commonplace in the next few years. 

Electric air taxis will cost about the same as regular taxis – virtually no noise. With a 100k travel radius from their base – some will be virtual ( no human flying them). Has your business considered how to capture value? 

Impact; do you need expensive CBD locations? Do your buildings or surrounds provide room for takeoff and landing? 

Packaging: all packaging will be biodegradable – no harmful plastics will be allowed – many are working on vegetable-based and edible containers – no waste!

Alerts – food containers will have sensors that tell you when it has gone wrong. 

Communications – Messaging 

The development of – human messaging – startups like the 2mee platform ― still in beta mode ― have designed a volumetric studio to deliver your messages via hologram. 

Brands can create a stronger emotional connection with their consumers. Check out  Beemnext AR (ARitize Holograms) or Volograms.

CommChat – users can chat in the real world while living in the metaverse. 

Impact: how we think, act and communicate is rapidly changing. 

Secure Messaging

These businesses operate in ultra-secure conversations. SessionThreema, ElixxirUnit 661Berty and even Signal.

If end-to-end encryption of messages – is critical to your goals, there is no shortage of providers. It’s just that some are more secure than others. 

Climate change – energy consumption – communicating.

French company Tribal says they are the first ethical and eco-responsible messaging service for businesses. 

  •  Dark mode to reduce energy consumption,
  •  Automatically deleting messages to limit data storage,

The Movies

Soon watch a movie and play a game with your friends simultaneously – the movie is the game – your friends can be anywhere to play. 

Understanding the dynamics of your business environment by thinking through and beyond the obvious by systematically collecting significant ideas, impacts and opportunities that drive future total shareholder returns is a critical strategic value.  

It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.

Now the most valuable asset in the world today is attention.

The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day. 

  • More attention first 
  • Next More engagement 
  • Influence and Sell More. 

Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.

We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results. 

Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.

There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.

If you have read this far, thank you for your attention. 

There are over 150 free previous newsletters – like this one at – look for the tab – How to Influence and Sell More.

It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it. 

Thanks for reading,