How 2.6 billion conversations found business best practices – your score?

Regardless of your industry, positioning and differentiation, this best practice checklist – released yesterday – provides a gap analysis of new opportunities – to fix, find and deliver more growth. 

We now live in a Social Selling Economy. 

Every industry is changing: it’s a global phenomenon.

The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster.

The database: was compiled by Hootsuite and Talkwalker from social media platforms. 

  • 2.6 billion conversations, 
  • twenty industries, and 
  • 1500 businesses
  • eight markets across the world,

Key findings:

Every business ( regardless of size) lifted its environmental, social, and economic sustainability.

Environment – 

  • eliminating carbon footprints, 
  • working towards a circular economy, and 
  • long-term environmental projects. 


  • employee well-being programs 
  • fair working conditions for suppliers across their global and local supply chain
  • diversity, equity and inclusion 


  • focus on long-term sustainability without negatively impacting the planet 
  • working for all stakeholders not only their shareholders.


Consumers | buyers want an improved version of pre-covid in post covid times – not just a return to the same. 

They are tired of sacrifice, staying at home and an increasingly complex and noisy world. 

TRUST – building more trust is crucial for more growth. The new formula is trust, quality and price. 

The best businesses are closest to their customers. They build improving relationships and are loved more.

Loved businesses grow 3x faster. 

The results 

  • improved margins 
  • 3x more word of mouth referrals 
  • more loyalty 

Industry examples 

ASICS – sports equipment 

  • They partnered with One Tree Planted, every dollar in sales = a tree is planted, to save the world.
  • Movement for mind program – positive mental health 
  • Fresh experiences – partnered with fitness app STEPN – collect NFT rewards. 

ILLY – coffee – is the most traded product in the world after oil. 

  • became a Certified B Corp 
  • working towards eliminating its carbon footprint by next year. 


  • has been carbon neutral since 2020 
  • investing in ESG through its own charitable fund

Whilst these are well-known brands – even startups, single-person businesses find growth via these steps. 

The three key issues are 

  • Planet – people want a better and more secure world.
  • Prosperity 
  • People 

What are your strategies for your business and supply chain? 

  • Is your business worthy of the love of your clients? 
  • Are you ready to join the Social Selling Economy today? 

Now the most valuable asset in the world today is attention.

The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day. 

  • They get more attention first 
  • More engagement 
  • Influence and Sell More. 



  • paid advertising,  
  • lots of content generation, 
  • and without doing a lot of outreach #socialselling, 

Get our new quick-video case study of how we delivered 500x more attention in under 120 days – with real people. 

If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it. 

Thanks for reading,