Faster Growth: It’s so noisy now – go big or go home marketing time.
Marketing congestion and buyer information overload are critical issues impacting revenue and profitability – our attention is fleeting – on average, 8 seconds or less – which is less than a goldfish.
How do you capture > more attention and build > engagement with your ideal buyers > that increases your influence to sell more?
An insiders checklist
- Your ideal buyer’s attention is now the most valuable asset in the world. Without more attention and awareness of your business, there is no significant growth. Capturing more strategic attention is a science – and a critical step in lifting long-term revenue growth. It is now critical to go big or go home – lift attention, not by a factor of 10x but 100x – quickly. Be seen, heard and engage more with your future ideal buyers.
- Websites have a valuable role to play. Today, experiment with setting up multiple eCommerce microsite | landing pages to drive specific traffic for specific products and services. It’s faster and less costly and includes all pixels and tagging – delivering a personalised, better web experience for your customers – which can be altered quickly.
- Delve deep into crucial buyer segments and understand how the pillars of creative strategy and value proposition, the importance of key buyer triggers and brand voice combine to lift influence and sell more – today.
- Organic social – robust real-time testing, growing attention and engagement – where your ideal buyers are. The focus is on engagement – what content triggers conversations, likes, shares, engagement, and revenue. Learn and grow faster. This helps you understand how to message successfully and market to segment using combinations of hashtags and geographies.
- Social selling – The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster. Social Influencing and Selling (#socialselling) – this is where your ideal potential buyers walk towards your business rather than your business chasing them. It is ethical selling – Pro-tip – if your growth strategy relies on hounding and chasing, sequenced repetitions, and an over-reliance on paid visual advertising and persuasion rather than participation now, none of these steps work – the ROI has gone.
The overarching aim is to deliver a higher return on your advertising spend – faster, simpler and for less cost.
1) BREAKTHROUGH – In-road electric vehicle charging.
Australia’s September new car sales showed Tesla has shot to third place. As decarbonisation accelerates, new technologies roll out.
Detroit, USA, has announced an agreement with wireless charging specialists, Electron. They developed a public in-road wireless charging system for Electric vehicles. To be rolled out in the CBD first – the roadway recharges vehicles while they are in motion or stationary (without needing to be plugged in).
The importance? Wireless charging roads will overcome the strongest headwinds facing wide-scale EV adoption – battery range anxiety and too few charging points across the USA.
2) Breakthrough – Batteries to grow your plants.
Challenge: Used alkaline batteries make up around 20% of landfill-hazardous household materials. When crushed, mercury and other toxins leach into the environment – poisoning it.
Now – Tracegrow: The cleantech startup has developed a way to turn used batteries into a new product – fertiliser. Tracegrow’s process removes zinc, sulphur, and manganese from the batteries and converts them into a micronutrient foliar fertiliser. (It is applied directly to the leaves) and is approved for organic farming. The process is proven to reduce carbon emissions and remove dangerous chemicals to enhance crop productivity.
3) Breakthrough – Combine farming with solar panels.
Agrivoltaic farming is an AgTech solution that integrates solar photovoltaic – solar panel projects with agricultural activity on the same land.
The benefits are lower greenhouse gas emissions, biodiversity protection and lower dependence on fossil fuels, all the while boosting yields.
As climate change worsens – due to the world’s inability to reduce greenhouse gases faster enough – more flooding, more rain, and more hostile weather conditions are occurring.
Solar panels now provide shading, cover, and protection – all by lifting the height from the ground.
- Crop shading: Solar panels provide shade to crops, meaning better protection from intense weather and keeping the soil moist by preventing water evaporation.
- Animal welfare: Enable permanent vegetation to be planted between and below the solar panels while providing easy shade access.
- Biodiversity boost: Provide an opportunity to create habitats that support insects and pollinators (like bees) and plant cover crops to boost soil health and carbon sequestration.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 150 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
