Be seen and heard more with your ideal potential buyers for free today

The most significant harm for any business is to be invisible. 

Their ideal buyers have yet to learn. 

  • they exist, 
  • there business matters, 
  • their unique offers -work, 
  • they solve their unique pain points, 

Growth and profitability depend on being seen and heard more to sell more – in a digital world. It is critical – to stand up and rise above the market’s noise. 

Today most industries with average sale values up to $50,000 – buyers now want to avoid meeting a human to complete the sale – it’s digital buying all the way. 

Yet only some businesses are digital selling (Social Selling) all the way. (pro-tip this is your competitive advantage if your business acts quickly to transform – remove costs, waste and increase revenue)


Starting or Investing in a Business Newsletter is one way to stand up and rise above the noise – with little cost. 


Since 2008, the newspaper industry has experienced a 68% drop in advertising revenue. *Source: Brookings

Newsletters are filling this void.

  • Across 40 countries, 16% of readers accessed news + information via email. 
  •  In the US, it’s 21%.

The potential audience size for email newsletters is  

  • ~4.26B email users worldwide in 2022, 
  • ~100M new users join each year,
  • There are ~250M+ unique email users in the US alone. 

More people are reading, sharing and paying for high-quality knowledge and solutions for their problems. 

Business model: Why newsletters make sense (and how they generate revenue).


There are four ways to monetise newsletter audiences:

  • Free newsletters: These make money through advertising or affiliate deals.
  • Free newsletters: that drive attention and engagement and may lead to future ideal buyers, 
  • Low-cost subscriptions: $5-$10 per month or $50-$200 per year.
  • High-cost subscriptions: from $50 per month or $500 plus per year.

Many of these can be the basis for a multimillion-dollar newsletter business; combined, they fit into a robust business model supporting many different businesses’ strategies. 

Once a newsletter is set up correctly, you can run it from anywhere – with access to the internet. 

Core issues: WHY should potential buyers read or view your newsletter over all the other potential things they could be doing? 

Does your offer – your reporting have enough width and depth (complexity) to provide real solutions to real problems and add value to readers?

Differentiate: Make sure to distinguish your points of view as interesting enough – tens of thousands of competitors – just like your business. Your WHY matters a lot – just as much here as to the rest of your business. 

Segmentation: There’s no limit to the number of free or paid newsletters you can have, although their costs and value scale differently.

Accountants might provide several free newsletters as part of a growth of new clients strategy—High Net Worth Individuals Newsletters – capital gains tax, and tax deferment may be some subjects of interest – one example. 

What could you do in your industry? 

Value: The more you build your subscriber base, the more you build your opportunities – more subscribers – better content and better solutions for readers or viewers – the more potential your business has of being on their consideration list – your business has been seen and heard more. 

Subscriptions: provide better content, diversity of writers and views, building more significant depth of knowledge. 

In doing so, you attract more people who value your improved content and subscribe more. 

As a general rule, paid subscriptions work best when your free subscribers reach 10,000 users. 

Are you considering entering the newsletter industry?

Do you have a clear understanding of your WHY? 

Let’s chat.