Reducing expenses quickly and efficiently is business heaven. Saving both time and money.
www.ramp.com provides instant savings across a range of typical expenses – it’s a NAAS business model.
The unique business model brings expert negotiators to solve your business expense problems – Negotiation as a Service ( NAAS)
They apply big data savings insights with pricing intelligence.
- Trusted by 10,000+ businesses,
- Purchasing software for your company?
- Are you buying an office lease?
- Were you buying furniture for your business?
- As it saves you some money, it’ll take a percentage of your savings – still leaving you ahead.
Winning businesses approach lead generation – new revenue growth – with a realistic assessment – it’s not three quick changes, adding some magic software, or changing a picture – it is a system-wide approach that re-balances a business – how it acts and communicates to win more revenue.
Landing Pages vs Websites
Websites are the pack horse – they hold your address, legal entity status, what you do, and how to find your newsletters, products and services.
For landing pages, their one job is to convert as many ideal buyers as possible. It’s either convert or leave.
Many businesses operate five to fifty landing pages – for each segment of their business. Large insurance companies often have up to 700 landing pages.
Landing Page Improvement checklist
- The Headline
The headline is vital – test it before use. The correct headline can inspire your ideal buyers to stay on your page and think about your offer rather than leave.
The headline must convey
- Clarity
- Relevance
Clarity:
Get to the point quickly. Add value to the potential buyer – time is money – does it convey value?
Relevance:
Keep the promise.
The best-performing landing pages have subheadlines, which reinforce the claim made in the primary headline.
2. Copywriting
Copywriting communicates your message and influences your ideal buyers to convert using logic and sequenced messages. People do not want to be – sold to – but explained without wasting a word.
It must explain why, how and what makes a difference for them.
Writing style:
Copywriting must be customer oriented will help it speak to your visitors directly – if it’s for professional services, then speak as they might. Tradies match their speaking style.
Explain Your WHY – what differentiates your business – explain it and the benefits.
3. Engagement
Test and plan every 8 seconds. Global attention spans have collapsed to 8 seconds. You have to make the point why it’s essential to read on. Using different media may help – depending on your ideal buyers.
Three main types of media,
- Images
- Videos
Images:
Images on landing pages should be more than just eye-catching – they draw attention and aid conversions.
Videos:
Videos on landing pages are even more effective than images. Research shows that:
- 96% of customers find videos helpful when making online buying decisions
- 58% of those consumers consider brands that produce videos more trustworthy than those without
- The average visit to a web page containing a video lasts almost 6 minutes, while the average visit to a site with just text and images lasts only 43 seconds.
4. Trust
To convert more buyers, they must trust – first.
Trust indicators on landing pages typically focus on
- Statistical evidence,
- Customer testimonials,
- Media and social proof,
- Privacy policy,
5. Call to Action
The location on the landing page – how often and where the Call to Action is on the page – impacts conversions.
- The CTA must be more noticeable than the others.
- Position – You risk losing conversions if your CTA button is positioned too early on the page. It will convert if the CTA is after you’ve introduced and described the offer.
- Size – do not keep your CTA a secret by making it too small.
- Colour – the CTA button must stand out from the rest of the page – red is often the preferred colour.
- CTA Button Copy – Stay away from bland, vague, and overused copy like “Submit”, “Subscribe”, “Sign up”, or “Download”.
Want to understand how unbalanced your business is and how to fix its imbalances to get more guaranteed B2B growth?
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Take this free ten-minute quiz and get your 100% custom report on how to fix how your business acts and communicates to sell more – emailed to you within minutes: an executive-level gap analysis and blueprint for growth report.
Thanks for reading
David
