Your new entrepreneurial streak – Google Trends- shows the types of local businesses with significant search traffic.
- Travel Agencies that know the most Instagram-worthy holidays are on the rise – it is all about the pics.
- The #vanlife and “cabin rental agency” searches are seeing faster growth – escapism is rising.
- Wine storage facilities – the secure storage and climate-controlled environment – nearby your home.
- Specialised businesses are growing – chauffeur services (upmarket from Uber)
Now the most valuable asset in the world today is attention.
In a world where your potential buyers are drowning in content and a never-ending stream of advertising – capturing the attention and holding it is about how many seconds view time.
Meta’s been telling everyone that users spend an average of 1.7 seconds before deciding to swipe away—a blink of an eye.
Which is more critical – headline, graphic or content?
Yesterday’s newsletter covered Mr Beast and some of his many companies – a 24-year-old with an estimated income from YouTube of $54 million.
- With 108 million subscribers, he is the fifth-most followed YouTuber, which isn’t by accident—he’s obsessive about his content and the headline – the hook.
- YouTube videos use a thumbnail – a micro-moment from the video combined with the headline – it’s a video headline.
Reed Duscher, Mr Beasts’ manager, recently revealed they would not publish to social media a half-million-dollar video. Why? There needed to be a powerful thumbnail they could identify to capture attention – there was none.
This obsessive approach is to get viewers’ attention and keep it past the average 1.7-second mark.
Mr Beasts’ framework to capture and hold attention past the 1.7-second mark follows.
- Ensure YouTube Faces have their eyes wide and mouth agape – It’s enough of a phenomenon that the San Francisco Museum of Modern Art covered it.
- Go over the top with human reactions -it brings in views. It suggests to viewers that something is about to happen – what is it?
- Every brand needs a video spokesperson for daily social content. It is critical for attention, whether it’s paid talent, an influencer, or an employee making regular on-camera appearances.
- Thumbnails must be
- High-quality imagery: clarity matters,
- With a human face that conveys emotions,
- With large, year 9 level easy to read content,
- Action and movement always matter,
- The best copy – know why the audience should care and give them what they want.
MrBeasts latest video features six hotel rooms with different price points. His hook – headline: “$1 vs. $1,000,000 Hotel Room!” Who isn’t curious to see the differences between these extremes? Mr Beast then points at the camera and immediately yells, “I rented a $1,000,000-a-night hotel room!” as the drone shot pulls back to reveal a mansion.
He has attention and now engagement – with millions of people. Is your business ready to step up and be a category killer – MrBeast of your industry?
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS. By fuelling and facilitating their insatiable hunger for authentic content and conversations, your business captures enormous attention and engagement, influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
No single, generic message is served to a mass audience. Now to drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 170 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 170 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
