So you want to capture more attention and engagement with your ideal new clients – more lead generation and improve your Return On Investment?
98% of your future potential buyers, customers, and clients are on social media on multiple channels – throughout each day.
How much does it cost to acquire new buyers?
- SaaS Companies – $205 USD
- Education industry – $862 USD
- Online marketing – $87 USD
- Financial services – $640 USD
- Business Consulting – $410 USD source: https://firstpagesage.com/
But you are not sure what services you need, how much they should cost, or how to gauge the experience of people who provide social media services.
Let me break that down for you.
Common Social Media Services
These are the most common Social Media services firms need for lead generation and brand attention.
- Website audit,
- Strategy,
- Competitor analysis,
- Content velocity analysis
- Social media brand reputation analysis,
- Content generation and marketing performance,
- Landing page(s) analysis,
- Customer journey analysis,
- Customer personas,
- Review your current lead generation performance,
- Review your social selling capabilities,
If you do not have an employee who is savvy with Social media marketing and therefore needs to hire a Social Media Marketing Management Services provider, ensure they offer these services – as a minimum.
Website Audits
Website audits help anyone doing Social Media Marketing understand what kind of shape your site is. Is your website likely to be appealing to your potential new clients?
Audits come in a variety of forms – they evaluate:
- What is working,
- Where your competitors are ahead,
- What the opportunities are,
- What needs fixing – both on and off your website that will impact Social Media client acquisition,
- Gaps in the market you can fill with a better Social Media approach,
Strategy
Without a strategy – a plan – you end up going around and around in circles, with rising costs, delays, stress and little to show.
No business is alike – vital that a custom social media strategy – from your audit results – is developed.
Strategy requires careful consideration of your market and goals – the best Social Media agencies start by learning what they can about your business and then investigating your market, using this information to craft a custom strategy.
When a relationship between a business and a Social Media agency falls apart, it is often because of poor communication or a copy-and-paste strategy that does not work – at the start.
Competitor analysis
A competitor analysis shows you how effective your current social media strategy is.
It helps to discover new social media opportunities and potential threats to your business – gaps and opportunities.
Content velocity analysis
Content velocity strategy is the act of publishing a large amount of micro-content of interest to your ideal buyers at speed with a link to a high-performing landing page -significantly increasing traffic and Call To Action performance.
The goal is to increase your share of voice in your niche with content and become the go-to authority.
Content velocity strategy is a powerful tool for influence and lead generation for any business to lift attention and engagement – and sell more.
The advantages include
- Establishing more trust and authority – people will start to see your business as the expert in your field.
- Publishing 100 or more organic posts a day means the content has time to age and rank in Google – You’ll end up ranking for many keywords.
- What may take your competitors years to achieve -you can achieve in weeks.
The analysis identifies the content velocity of competitors and which direction your strategy should take.
Social media brand reputation analysis
Social media reputation analysis seeks to identify the gaps and opportunities to improve the performance on search engines and increase your control over what’s said online – your online reviews.
Content generation and marketing performance
Content marketing is one of the most effective methods of growing the attention of your ideal clients, engaging, and driving new revenue – it is a mission-critical growth method.
Consistent, high-quality, and engaging content impacts your ideal client decision-making more than any other technique.
The most engaging content is an integrated video and written approach.
- Twenty percent of people will read the text on a page, but 80% will watch a video.
- Video is the most powerful way to capture attention and engagement.
- It connects on a more human level and delivers information in a way that we process faster and retain longer.
- Simply put, video is the next best thing to being there in person.
A review of your current content marketing performance provides a gap analysis of the opportunities and what to fix – to win more new clients and lift attention towards your business.
Landing page(s) analysis
The goal of landing pages is to convert visitors into a lead – an analysis provides how to improve your landing page(s) conversion rate (s).
It reviews the performance at each step of the landing page potential client journey.
Customer journey analysis
Customer Journey Analysis identifies how a potential client views your products or services through their eyes.
It provides insights to communicate your products and services that help effectively and efficiently as possible – how to win more clients.
Customer personas
Customer personas are semi-fictional representations of your ideal clients based on data and research.
They help focus sales and marketing time on qualified prospects, where to find them and how to attract them.
Review your current lead generation performance
The lead generation process is the engine that ensures businesses attract, nurture and convert new leads.
A high-performance lead generation process means you can trust marketing will bring a set number of leads each month.
Understanding the gaps and opportunities to improve your current lead generation performance increases social media lead generation performance.
Review your social selling capabilities
The social selling methodology provides the blueprint to capture the attention and engagement of your ideal clients on social media. Social selling can replace the dreaded practice of cold calling and cold emailing.
Social selling is not social media marketing or social media advertising. It is a modern relationship-building approach at scale – that connects your sales and marketing with new client acquisition.
An investment in Social Selling returns on average five dollars for every dollar invested. Results from a survey of 47,000 sales – SDRs across 200 businesses.
Your firm’s current capabilities analysis provides a gap analysis of your opportunities and what to fix.
Does Social Media Marketing Work?
Many businesses are burnt, by Social Media agencies – that did not get the results with past campaigns – and they give up.
The truth is Social Media works, but only when it is part of a strategy created and executed based on your data insights with technology to assist.
Time and again: spend the right time crafting the best strategy and focus on implementation and better communication – you get results.
We now live in a Social Selling economy.
Every industry is changing: it’s a global phenomenon.
The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster.
Social Influencing and Selling (#socialselling) – is where your ideal potential buyers walk towards your business rather than your business chasing them.
Social media marketing is a strategy of using free posts and paid ads on social media channels to connect with your ideal clients – social selling.
It is the fastest-growing marketing today and the fastest-growing trend in the history of the world.
Data shows that 75% of people buy a product after seeing it in their social media feeds, and 57% of people are more likely to buy from a brand they follow on social media.
If your business has not yet joined – it’s time to join the social selling economy.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
