Gary Vaynerchuk (Gary Vee)- has 20 million fans – based in New York City.
- He grew his father’s wine business from $3 million a year to $60 million a year within five years in the 1980s.
- Started VaynerMedia: a social media digital agency with 900+ employees and $131 million in revenue.
- He is one of the leading business thought leaders in the world, regularly speaking and advising some of the biggest companies and personalities on marketing, branding, and how to capture more attention in a digital world.
- With an estimated personal net worth of over $160 million: he was an early investor in Facebook, Twitter, Tumblr, Snap, and Uber.
- He has written five New York Times best-selling books, including *Crush It, *The Thank You Economy, *Jab, Jab, Jab, *Right-Hook, and * AskGaryVee.
Gary Vaynerchuk has built wealth and a global career on identifying underpriced assets.
He believes ATTENTION is the new gold – the single, most valuable asset every business needs to own.
Without attention, you and your business are dead. Simple as that.
Gary says,
- To communicate, influence, or sell anything to potential buyers, first, you need to capture their attention.
- Without their attention, your business or ideas – are guaranteed to fail.
- Put another way – attention is the gateway to their wallets and your revenue lift.
- The net worth of the global media industry (Google, Facebook, and Instagram) is their ability to capture and monetise attention.
- Every dollar you do not spend on social media during this time, you will regret not spending more in hindsight. Attention will never be this cheap again.
We humans have limited attention spans.
‘If we pay more attention to one place, object, business or event, we necessarily will pay less attention to others” — Daniel Simons, Professor of Psychology.
Today the supply of content far outstrips demand – differentiation and capturing your ideal buyer’s attention are the most valued business assets – rapidly becoming more expensive.
In this era of hyper-competition, Gary believes that brand attention is the defining differentiator between businesses that will thrive or die.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
ACCELERATE DELIVERS MORE – ATTENTION + ENGAGEMENT – FASTER to Influence and Sell more.
Without
- paid advertising,
- lots of content generation,
- and without doing a lot of outreach #socialselling,
Get our new quick-video case study of how we delivered 500x more attention in under 120 days – with real people.
ACCELERATE – provides a monthly subscription social media publishing + strategy service.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
