Every NEW buyer, customer, and client relationship begins with an ignition point – capturing their strategic ATTENTION.
Gaining more strategic attention today is often more difficult than finding new products and services.
Strategic ATTENTION is now the most valuable asset today in the world.
The typical sales funnel for existing businesses looks like this-
Enquiries -leads 100%
Appointments – 70%
Proposals 50%
Sale | New client 25%
Every business is different so maximising your ratios at every step maximises your profitability.
Out of Home Media (OOH) is advertising that reaches audiences outside – including billboards, bus shelters, public transport, shopping centres, and office buildings.
Mobility data has given new life to OOH. The data from the USA shows significant lifts in conversions and activations between 18 per cent and 41 per cent among consumers who had viewed OOH ads within the past six months.
These are material results when compared to many other marketing tools.
Attention gained engagement with potential buyers influenced their actions as a result.
OOH, ads prompted the consumers to take action at these rates:
– 41% used a search engine
– 33% searched social media
– 33% visited a website
– 30% searched for video
– 21% posted on social media
– 20% made an online purchase
– 19% downloaded an app
– 18% posted a video
The data is from OAAA (OOH Advertising Association of America) and Comscore research.
Every industry is changing: it’s a global phenomenon.
The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster.
The traditional business models are breaking down and replaced with – DIRECT TO EVERWHERE.
Location – professional services no longer need granite entranceways – Now, it’s direct from employees’ homes to clients’ screens.
If you can reimagine it – do it before your competitors.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
ACCELERATE DELIVERS MORE – ATTENTION + ENGAGEMENT – FASTER to Influence and Sell more.
Without
- paid advertising,
- lots of content generation,
- and without doing a lot of outreach #socialselling,
Get our new quick-video case study of how we delivered 500x more attention in under 120 days – with real people.
ACCELERATE – provides a monthly subscription social media publishing + strategy service.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
