The direct-to-consumer (DTC) world is in constant flux.
The divisions between shopping experiences in brick-n-mortar and online have largely dissolved.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
DTC menswear brand True Classic has grown from $0 to $150 million in revenue within four years, a business valuation of $500 million today.
It is the destination of choice for more than 1 million customers across the United States who seek premium and reasonably-priced fitted tees, crews, v-necks, long-sleeves and more.
How did it deliver fast growth?
The start: In 2019, CEO and co-founder Ryan Bartlett with Nick Ventura and Matt Winnick found a gap in the market – with headquarters in Los Angeles.
“We wanted a shirt to accentuate the parts of the guy that enhances their overall body impression.”
Demand:
- From day one – selling 10–20 t-shirts (priced at $25.99 on average) each day.
- Within a few months, they sold 400–500 t-shirts a day.
- Within six months, they were selling 1,000 a day.
Marketing: ATTENTION from paid and organic social media drives True Classics’ fast growth.
A constant 50% of revenue gaining ATTENTION on social media – now $200,000 daily spend.
Pitch – True Classic’s mission is to make men look good and feel good while inspiring them to do good.
Supply: True Classic partners with ten manufacturing plants across Egypt, Turkey, China, and Bangladesh.
- True Classic can order more than 200,000–300,000 pieces at once.
Looking ahead –True Classic is expanding its online presence into Australia, Canada, and the UK. Along with opening its own physical retail spaces.
We now live in a Social Selling economy – is your business joining the revolution?
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Without
- paid advertising,
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- and without doing a lot of outreach #socialselling,
Get our new quick-video case study of how we delivered 500x more attention in under 120 days – with ideal buyers.
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If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
