EI5X - THE PROFIT SYSTEM.
Systematically find, prove and renew Extreme Value inside your highest-GP$ zone.
WHAT WOULD MAKE MORE OF YOUR COMPETITORS’ HIGHEST-GP$ CUSTOMERS CHOOSE YOUR BUSINESS NOW — WITHOUT DISCOUNTING?
EXTREME VALUE – If it doesn’t change which retailer customers choose, it isn’t Extreme Value.
FINANCIAL ARBITRAGE – Customer value significantly exceeds retailer cost.
CUSTOMERS APPROVE FIRST – Your ideal customers validate the Extreme Value before you commit capital.
SPEED – Extreme Value changes which retailer customers choose immediately.
PROFIT – Small movements in AOV, units, and gross margin inside your highest-GP$ zone materially lift net profit.
WHAT EXTREME VALUE LOOKS LIKE.
BEST BUY — WORLD’S LARGEST CONSUMER ELECTRONICS RETAILER:
Matched Amazon’s prices. Extreme Value. Saved the business.
HARVEY NORMAN:
Matches Prices. Extreme Value: 5 Years Interest-Free.
COLES — LITTLE SHOP: Extreme Value:
Collectables with every $30 spent.
~$200M Additional Sales.¹
Sales growth slowed after it ended.²
RETRAVISION — RESORT GETAWAYS: Extreme Value:
$500 Resort Rewards for every $500 spent.
Harvey Norman approached to take it over.³
WHAT IS YOUR EXTREME VALUE?
What could make your highest-GP$ products almost impossible for your competitors’ customers to say no to — for little cost.
EI5X – KNOW IT. DEPLOY IT. RENEW IT.
Win more of your competitors’ highest-GP$ customers — without discounting.
Go live in 60 days. Refresh every 90 days.
If you are the CEO of an enterprise retailer and want to talk, email [email protected]